Course outline

(1) ΓΕΝΙΚΑ

	School	Economics & Social Sciences
	Department	Business Administration
	Level of Studies	Undergraduate
	Course code	506	Semester				5ο
	Course title	Tourism Business Administration
	INDEPENDENT TEACHING ACTIVITIES
						Weekly teaching hours				ΠΙΣΤΩΤΙΚΕΣ
						ΩΡΕΣ
										ΜΟΝΑΔΕΣ
						ΔΙΔΑΣΚΑΛΙΑΣ
					4				5

-

Type of course	ELECTIVE
Prerequisite course	ΝΟ
ΓΛΩΣΣΑ ΔΙΔΑΣΚΑΛΙΑΣ και	Greek
ΕΞΕΤΑΣΕΩΝ:
ΤΟ ΜΑΘΗΜΑ ΠΡΟΣΦΕΡΕΤΑΙ ΣΕ	YES
ΦΟΙΤΗΤΕΣ ERASMUS
ΗΛΕΚΤΡΟΝΙΚΗ ΣΕΛΙΔΑ	https://eclass.uth.gr/courses/DE_U_152/
ΜΑΘΗΜΑΤΟΣ (URL)

(2)    Learning outcomes:

Learning outcomes

The course aims initially to introduce the student to the field of tourism and in particular its historical development, its characteristics, its importance, but also its main forms.

In addition to the meaning and content of tourism, the student should understand the specific characteristics of the tourist consumer, his needs, and motivations.

Then the student will get to know the range of tourist services that includes the tourist product as well as the tourist enterprises, which offer the corresponding services or goods.

In particular, to learn how to organize and manage the main tourism enterprises in the fields of hospitality, travel organization, transport and catering.

General Skills

-Taking into account the general skills that the graduate must have acquired (as they are listed in the Diploma Supplement and are listed below) which of the following is the aim of the course

^✓    Adaptation to new situations

 

^✓       Decision making

 

^✓       Autonomous work

 

^✓       Teamwork

 

^✓       Work in an international environment

 

 

(3)    COURSE CONTENT

The modules of the course concern:

1.       The phenomenon of tourism. Historical development and characteristics

 

2.       The development of tourism in Greece and the tourism enterprises

 

3.       Sociological and economic view of the tourist phenomenon

 

4.       The Tourist. Characteristics, needs and motivations.

 

5.       The tourism market and thetourist enterprises.

 

6.       Economic management of tourism

 

7.       Principles of Tourism Marketing

 

8.       The Hospitality sector (Forms, Establishment and Strategy)

 

9.       Hotel Management (Operational management of the Hotel departments)

 

1.   Tour operators και travel agencies

 

1.   Transport services (Air, sea and rent a car)

 

2.   Restaurant management (Types, Services, Organization and Operation)

 

3.   Theme Parks, conference and exhibition management

(4)    TEACHING AND LEARNING METHODS - EVALUATION

 

(5)    BIBLIOGRAPHY

Tourism Business Administration

Author: Dimitris Laloumis

Publication: HEAL-LINK, KALLIPOS

Publication year: 2015

ISBN: 978-960-603-007-9

Size: p. 247/8 Mb Format: Pdf Online, ePub

Tourism Business Administration

Authors: Tzortzakis Kostas, Apostolos Rafailidis

Version/Date 1/November 2020

Rosili Publications Pages: 496

Code Eudoxus 77109506