Course outline

School

SCHOOL OF ECONOMIC AND MANAGEMENT STUDIES

Department

Business Administration

Level of Studies

Undergraduate

Course code

404

Semester

5^ο

Course title

Strategic Management

INDEPENDENT TEACHING ACTIVITIES

Weekly teaching hours
-

ECTS

4

5

Type of course

OBLICATORY – MANAGEMENT

Prerequisite course

Principles of management

Language of instruction and exams

Greek

The course is offered to Erasmus students

ΝΟ

Course URL

Learning outcomes

Upon completion of this course, students will be able to:

• Identify the importance of strategy to achieve a company's future business goals.
• Think strategically about a company, its current position, its long-term direction, its resources and competitiveness, as well as ways to gain sustainable competitive advantage.
• Strategically analyze different sectors of economic activity, competition conditions and competitive challenges in the global environment.
• Apply strategic management techniques to make strategic decisions.
• Evaluate alternative strategic options based on data.
• Understand the process of drawing up and executing a business strategy
• To document the importance of strategic management through specific examples (case studies).

General Skills

The course Strategic Management aims in addition to technical knowledge to help students develop competences and skills such as:

• Search, analysis and synthesis of data and information, using the necessary technologies
• Adaptation to new situations
• Decision making
• Teamwork
• Demonstration of social, professional and ethical responsibility and sensitivity to gender issues
• Development of criticism and self-criticism
• Promotion of free, creative and inductive thinking

• Introduction - Basic concepts of strategy
• External Environment Analysis
• Internal Environment Analysis
• Creating a Competitive Advantage
• Strategy Implementation
• Performance management
• Strategy and innovation
• Change management
• Digital business strategy
• Contemporary issues of strategy

TEACHING METHOD

FACE-TO-FACE LECTURE, USE OF CASE STUDIES

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

USING ICT TOOLS FOR COMMUNICATION (eclass)

TEACHING ORGANIZATION

STUDENT EVALUATION

Term project 30%

Final Assignment 70%

1. Hill C., Schilling Μ., Jones Γ. (2018). Στρατηγικό Μάνατζμεντ – Μια Ολοκληρωμένη Προσέγγιση – Θεωρία και Μελέτες Περίπτωσης, Broken Hill Publishers Ltd.
2. Johnson, J., Scholes, K., Whittington, R. (2016). Βασικές αρχές στρατηγικής των επιχειρήσεων, 2^η έκδοση, ISBN: 978-960-586-140-7
3. Παπαδάκης Β., (2007). Στρατηγική των Επιχειρήσεων: Ελληνική και Διεθνής Εμπειρία, Τόμος Α: Θεωρία, Εκδόσεις Μπένου.
4. Thompson, A. Strickland, A.J. & Gamble, J.E. (2010) Σχεδιασμός και Υλοποίηση Επιχειρησιακής Στρατηγικής, 16η Αμερικανική Έκδοση, 1η Ελληνική Έκδοση, Επιστημονική Επιμέλεια: Γ. Πολλάλης, Εκδόσεις Utopia.