Course outline

1.       General Information:

School

Economics & Social Sciences

Department

Department of Business Administration

Level of Studies

Undergraduate

Course code

606

Semester

6

Course title

 Business Communications  

INDEPENDENT TEACHING ACTIVITIES

Weekly teaching hours

ΩΡΕΣ

ΔΙΔΑΣΚΑΛΙΑΣ

ECTS

Lectures

4

5

Type of course

mandatory/general background

Prerequisite course

No

LANGUAGE OF INSTRUCTION and EXAMINATIONS:

Greek

THE COURSE IS OFFERED TO ERASMUS STUDENTS

YES

Course URL

2.       Learning outcomes:

This course introduces the students to the role, the importance and the functions of organizational communication.

This course focuses on how the companies can take full advantage of business communication in order to develop efficient relationships between stakeholders, both in internal and external environment of the company.

After the successful completion of the course, the students will be able to:

Distinguish between the fundamental concepts of organizational communication
Plan efficient communication policies with the internal environment of a company, Media, public point of view, change management during crisis
Develop the part that organizational communication contributes to business strategy and business image.
Examine, evaluate and communicate the ethics when a decision is made to the members of the organization
Analyze crisis management plans and case studies

General Skills

Search, analysis and synthesis of data and information, using the necessary technologies

Project planning and management

Respect for diversity and multiculturalism

Respect for the natural environment

Adaptation to new situations

Demonstration of social, professional and moral responsibility and sensitivity in gender issues

Decision making

Autonomous work

Development of criticism and self-criticism

Teamwork

Promotion of free, creative and inductive thinking

Work in an international environment

Work in an interdisciplinary environment

Generating new research ideas

Search, analysis and synthesis of data and information, using the necessary technologies

Adaptation to new situations

Decision making

Autonomous work

Development of criticism and self-criticism

Teamwork

Promotion of free, creative and inductive thinking

Work in an international environment

Work in an interdisciplinary environment

Generating new research ideas

COURSE CONTENT

Course content (Syllabus):

1. Changeable communication environment
2. Efficient communication as a tool to management
3. Designing Strategy Communication Plan (Analyze the current situation, goal setting, forming kai communicating messages, target-group, types of communication, interaction between organization and members, budget, evaluation of communication factors)
4. Organizational Culture as a mediator factor to business brand design/image
5. Communicate brand design in external environment and online
6. Theoretical approaches of the persuasion of the term of organizational communication. Cialdini model of persuasion.

1. The frame and the applications of organizational communication. Effects on the stakeholders
2. Corporate Social Responsibility - CSR
3. Communication management of crucial issues
4. Communication management during crisis era. Crisis management: Coombs model. Benoit Theory of restoring image. Case studies
5. The usage of internet and social media in organizational communication
6. Studies about organizational communication, communication brand name, online communication

4.       TEACHING AND LEARNING METHODS - EVALUATION

TEACHING METHOD

face-to-face

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Use of information and communication technologies in teaching, laboratory education, communication with students. Electronic communication with students, learning-process support through the “e-class” online platform.

TEACHING ORGANIZATION

Activity

Semester Workload

Lectures

39 hours

Study of references

65 hours

Submission of assignments

20 hours

Exam preparation

26 hours

Course Total (25 workload hours per credit unit)

150 hours ECTS

STUDENT EVALUATION

The evaluation will be carried out by taking into account the final grade in the exams, and the grade of the assignment.

5

Recommended bibliography:

–Books :

Greek

Ασπρίδης, Τσέλιος,Ρωσσίδης(2018) Επιχειρησιακή επικοινωνία,(2018) εκδόσεις Κριτική
J Cornelissen(2016) Εταιρική Επικοινωνία. Οδηγός Θεωρίας και Πρακτικής. Εκδ Δίαυλος
• Bonnye,Stuart, Marilyn, Sarow, Laurence Stuart (2008)Αποτελεσματική επικοινωνία. εκδόσεις Κριτική

English

• Hargie O, & Tourish D. eds. (2009). Auditing Organizational Communication. London & New York:
Routledge
• Christensen L., Morsing, M., Cheney, G.(2011) Corporate Communications. Convention, Complexity and
Crtitique. Los Angeles & London: Sage Publ.
• Duarte Melo, A., Somerville, I., Gonsalves, G eds. (2015). Organisational & Strategic Communication
Research: European Perspectives II. Portugal: Centro de Estudos de Comunicação e Sociedade

JOURNALS

Business Horizons

Human Relations
Journal of Communication Management
Journal of Promotion Management
Journal of Product and Brand Management
Management Communication Quarterly
Public Relations Inquiry
Public Relations Review
Public Relations Review
Organization Studies
Organization