Department of Business Administration

Digital Economy

Department of Business Administration

Course outline

(1)    General Information:

School

Economics & Social Sciences

Department

Business Administration

Level of Studies

Undergraduate

Course code

707

Semester

7ο

Course title

Digital Economy

INDEPENDENT TEACHING ACTIVITIES

Weekly teaching hours
-

ECTS

 

4

5

 

  

Type of course

ELECTIVE

Prerequisite course

 

Language of instruction and exams

Greek

The course is offered to Erasmus students

ΝΟ

Course URL

Eclass

(2)    Learning outcomes:

Learning outcomes

This is an elective course that aims to introduce students to the concept and content of the digital transformation of economics. This is an interdisciplinary field, where topics such as digital transformation, network technologies and new forms of business organization are presented, together tools that enable access to digital markets, as well as digital services in the economy, but also the effects of this transformation.

The course explains the recent concepts, methods, and tools such as economics technologies (Financial Technologies-Fintech), cryptocurrency and blockchain. Moreover, this course demonstrates useful exemplars. In the end of this course, the students will be able to:

In the end of this course students will be able to:

  • Define the concepts of fintech, blockchain, cryptocurrency, etc.
  • Describe the ecosystem of the digital economy.
  • Highlight emerging markets
  • Define digital transformation in the enterprises and the economy in general
  • Compare the special role that the digital technologies play in the working space, in the production process and in the systems of trust.
  • Design the architecture of the cryptocurrency
  • List well-known blockchains
  • Describe trends in blockchain

General Skills

1. Search, analysis and synthesis of data and information, using the necessary technologies

2. Adaptation to new situations

3. Decision making

4. Autonomous work

5. Work in an interdisciplinary environment

6. Generation of new research ideas

7. Exercise criticism and self-criticism

8. Promotion of free, creative and inductive thinking

 

(3)    COURSE CONTENT

Theoretical background

Ecosystem of the digital economy

Network effects, value generation models, digital business models

Fintech

Blockchain and its role in secure transactions

Cryptocurrency

 

(4)    TEACHING AND LEARNING METHODS - EVALUATION

TEACHING METHOD

face-to-face

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES

Use of Presentation Software [Power Point] with multimedia integration to make learning more engaging – Support the learning process through a dedicated learning platform [e-class] where supporting material is posted, on a weekly basis, and used. Through this interactive platform the teacher shares files, posts assignments, provides feedback. Use of T.P.E. in Communication with students – Communication with students via e-mail, the course's electronic platform

TEACHING ORGANIZATION

Activity

Semester Workload

Lectures

13 * 4=52

Independent Study

30

Publications study

11

Exams’ Preparation

30

Final Examination

2

  

Course Total (25 workload hours per credit unit)

25*5=125

STUDENT EVALUATION

The evaluation language is Greek.

This course description text, with the evaluation criteria, is accessible in the Department's Study Guide that is posted before the start of each academic year on the Department's website and on the course's online platform.

Also, students are informed from the first lesson about their course requirements and their own obligations, the evaluation criteria and the requirements regarding the semester's assignments.

he possibilities of the e-class platform are also exploited to the maximum. Evaluation and grading at the end of the semester is based on the final exam [100%].

The rating scale is 0-10.

(5)    BIBLIOGRAPHY

Greek

  • ΣΤΕΙΑΚΑΚΗΣ ΕΜΜΑΝΟΥΗΛ (2013). ΨΗΦΙΑΚΗ ΟΙΚΟΝΟΜΙΚΗ, Εκδόσεις Ε.&Δ.ΑΝΙΚΟΥΛΑ-Ι.ΑΛΕΞΙΚΟΣ ΟΕ
  • Tapscott, D. (2000). Η Ψηφιακή Οικονομία. Εκδόσεις Leader Books
  • DAVECHAFFEY (2016). ΨΗΦΙΑΚΕΣ ΕΠΙΧΕΙΡΗΣΕΙΣ ΚΑΙ ΗΛΕΚΤΡΟΝΙΚΟ ΕΜΠΟΡΙΟ: ΣΤΡΑΤΗΓΙΚΗ, ΥΛΟΠΟΙΗΣΗ ΚΑΙ ΕΦΑΡΜΟΓΗ, ΕΚΔΟΣΕΙΣ ΚΛΕΙΔΑΡΙΘΜΟΣ ΕΠΕ

International

  • Brynjolfsson, E. / Kahin, B. (eds.) (2000), Understanding the Digital Economy.

Cambridge Mass.: The MIT Press.

  • Shapiro, C. / Varian, H. (1998), Information Rules. A Strategic Guide to the Network Economy. Boston: Harvard Business School Press.
  • Molho, I. (1997), The Economics of Information. Oxford: Blackwell.
  • Agnieszka Skala (2019). Digital Startups in Transition Economies: Challenges for Management, Entrepreneurship and Education. Springer International Publishing, Palgrave Pivot.
  • David Gibson, David Gibson, Youngkyun Baek (2008). Digital simulations for improving education: learning through artificial teaching environments
  • Michael E. Auer, Thrasyvoulos Tsiatsos (2020). The Challenges of the Digital Transformation in Education: Proceedings of the 21st International Conference on Interactive Collaborative Learning (ICL2018) – Volume 1. Springer International Publishing.
  • Laudon Kenneth C. – Traver Carol (2018). Ηλεκτρονικό Εμπόριο 2018: Επιχειρήσεις, τεχνολογία, κοινωνία. 14η Έκδοση. Εκδόσεις Κλειδάριθμος
  • Brynjolfsson, E. / Kahin, B. (eds.) (2000), Understanding the Digital Economy. Cambridge Mass.: The MIT Press.
  • Shapiro, C. / Varian, H. (1998), Information Rules. A Strategic Guide to the Network Economy. Boston: Harvard Business School Press..
  • Molho, I. (1997), The Economics of Information. Oxford: Blackwell.

Journals :

  • Digital Business
  • Technological Forecasting and Social Change
  • International Journal of Industrial Organization
en_GBEnglish (UK)